Wednesday, October 21, 2015

Hashtags for Art Marketing: The Basics!

I noticed recently that a few artist friends of mine have started using hashtags on their social media posts. One of them uses three hashtags exclusively: their name, their media, and their business name. Because I haven't noticed a lot of artists using hashtags, I did a little research on the effectiveness and reach of adding hashtags to updates.

Turns out this is a smart thing to do—if you do it right.

First, if you are new to the idea of hashtags and what they are for, hashtags are a way to tag and categorize posts about a particular subject. The hashtag #art is an established hashtag that is useful for   general posts of your work. When you tag a post with this hashtag, people who follow #art will see your post. Now in addition to reaching your  followers, your post will reach a far larger group of people in the industry and interested in art.

You can use hashtags in any social media platform, but they are particularly effective in Twitter and Instagram. It's also easy to track trending hashtags on sites like Hashtags.org, RiteTag, Top Hashtags, Sprout Social, and others. A quick Google search is all it takes. These sites allow you to search on a hashtag to find out its popularity. 


A few simple guidelines are important to follow:
  1. Because a hashtag name or hashtag subject is also included in your 140 character message limit, you'll need to keep your hashtags short. If you want to include several hashtag categories, but you do not have the character space, send out the same message, 2 or 3 times, with your different hashtags.
  2. Be consistent with the hashtags that you use and when you use them. For example, you can create a hashtag for an event that you are participating in, like #paulasartshow. Then select the other appropriate tags, but use the #paulasartshow only when you will be participating in a public event. If the event has it's own hashtag, be sure to use it. Encourage your followers and others to do the same. 
  3. Select hashtags that make sense for you to use (your media; your business name or name; a generic hashtag, such as #art; a hashtag for events/media, etc.), decide what purpose each hashtag has and use those consistently. 
  4. Don't over use hashtags. Suggested number of hashtags:1-2 hashtags for Twitter, Facebook, Pinterest, and Google+; or Instagram, 2-8 hashtags.

To help get you started, below is a list of 101 popular art hashtags that are currently in use:

#abstract #abstractart #abstractartist #abstractarts #abstracted #abstractexpressionism #abstractexpressionist #abstraction #abstractors #abstractpainting #abstractphoto #abstractphotography #abstracts #acrylic #animation #art #artcall #artcompetitions #artcontest #arte #artfair #artgallery #artinfo #artist #artnews #artshow #artwork #black #blackandwhite #blackwhitephotography #callforart #callforentries #color #colour #creative #drawing #drawings #fineart #graffitiart #grafiti #graphic #graphicdesign #illustration #ink #lightspacetime #markers #model #mono #monoart #monochrome #mural #murals #myart #onlineart #onlineartgallery #onlineartsales #paint #painting #paintings #pencil #photo #photobomb #photobooth #photocollage #photodaily #photoday #photoftheday #photogram #photograph #photographer #photography #photoofday #photooftheweek #photos #photoscape #photoself #photosession #photoshare #photoshoot #photoshoots #photoshop #photoshopped #photoshot #photostudio #phototag #photowall #portrait #portraits #portraiture #selfie #selfportrait #sketch #spray #spraypaint #streetart #streetartistry #streetphotography #urban #wallart #watercolor #watercolour

May all of your scores run true!
-paula

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